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British army glamourises war and targets kids age 8 to recruit more teenagers



Army 'recruiting children as young as seven in schools', claims study

Children as young as seven are being groomed for recruitment by the Army, which gives a "glamorised" and "gamelike" view of warfare, it has been claimed.

A study, funded by a Leftwing trust, says increasingly young children are being given a "misleading" picture of life in the armed forces, with vital information left out and risks ignored.

The Ministry of Defence rejected the claims, saying much of the study was "incorrect and ill-informed".

It agreed that junior schools were visited by Army education teams, but insisted this was to raise awareness of the forces rather than to target children as future recruits.

School visit: A pupil is shown a gun
[Photo of teenage soldier showing young boy at school how to use special light version of SA80 assault rifle]
http://img.dailymail.co.uk/i/pix/2008/01_02/kidgunDM0601_468x347.jpg

Britain is the only EU state to recruit military personnel as young as 16.

The study was carried out with funding from the Joseph Rowntree Charitable Trust. Researcher


SOURCE

Evening Standard, "Army 'recruiting children as young as seven in schools', claims study", 7 January 2008.
http://www.thisislondon.co.uk/news/article-23431022-details/Army+'recruiting+children+as+young+as+seven+in+schools',+claims+study/article.do


FURTHER READING

CBS News, "Army Recruits Video Gamers", 30 March 2004.
http://www.cbsnews.com/stories/2004/03/30/eveningnews/main609489.shtml
    (CBS) The soldiers are real. But they're also actors, staging scenes for the Army's latest war game.
    It's a video game created by the U.S. Army to win over the hearts and minds of American teenagers.
    And, as CBS News Correspondent Jim Acosta reports, judging by these faces, mission accomplished.
    Game player Rob Calcagni believes the game is going to work on a lot of guys his age.
    "Definitely, because it's a fun game," says Calcagni.
    The game, "America's Army" has become such an overnight hit, the Army staged a tournament in New York. Recruiters were waiting at the door.
    "This is a fantastic recruiting opportunity," says Lt. Col. John Gillette. "We would like to sign up as many as possible. We are looking for five to ten."
    ...


USA Today, "United shows in-flight video of military glamour jobs", 5 August 2006.
http://www.usatoday.com/travel/flights/2006-05-08-united-military_x.htm
    CHICAGO (AP) — The U.S. Department of Defense is paying United Airlines to run in-flight videos touting glamorous military jobs, but passengers aren't told that the Pentagon produced the spot, according to a published report.
    The 13-minute video titled "Today's Military" is played in between standard in-flight programming, such as NBC sitcoms or Discovery Channel productions. It profiles five military jobs, although none are in dangerous regions like Iraq or Afghanistan, where thousands of U.S. military personnel are supporting the war.
    ...


OTHER SOURCES

The Times, "They don’t mention the warfare - Army adverts come under attack", 7 January 2007.
http://www.timesonline.co.uk/tol/news/uk/article3142491.ece
    The Army is enticing [deceiving] young people to enlist with the aid of advertisements and leaflets that glamorise warfare and underplay the risks involved in a military career, it is claimed today.
    The language in the recruiting literature and promotional DVD is so sanitised, a report says, that one brochure, Infantry Soldier, does not even mention the words “kill” or “risk”. [In other words, deliberate false-advertising.]
    ...


Metro, "Army ads rapped for 'glamorising war'", 7 January 2007.
http://www.metro.co.uk/news/article.html?in_article_id=82589&in_page_id=34&in_a_source=
    The Army has been accused of subjecting potential recruits to a "misleading" picture of life in the forces by glamorising warfare, leaving out vital information and failing to mention risks.
    Children as young as seven are now being targeted with a "glamorised" view of warfare, according to a study backed by the Joseph Rowntree Charitable Trust.

    ...


BBC News, "MoD denies 'war glamour' claim", 7 January 2007.
http://news.bbc.co.uk/1/hi/uk/7174431.stm
    The government has denied claims the British armed forces are glamorising war to boost recruitment.
    The Joseph Rowntree Charitable Trust says recruits are unable to make informed choices about enlisting and children are being targeted.
    ...
    "I was 16 years old when I went through it. At 16 you can't join the police, can't drink alcohol, can't vote yet you can join up [to the armed forces]."
    ...


The Independent, "MoD accused of 'glamorising' war", 7 January 2007.
http://news.independent.co.uk/uk/politics/article3315038.ece
    Young people are being recruited into the Army with misleading marketing, and the disillusionment which follows has led to a huge number of them leaving the service, a report has claimed.
    The advertising campaigns used by the Ministry of Defence "glamorise warfare, omit vital information and fail to point out the risks and responsibilities associated with a forces career", says the study. At the same time, promises made to those joining the ranks are often not kept and the recruits are also not told of their legal rights.
    The report, by the Joseph Rowntree Charitable Trust, says that recruiters are targeting children as young as seven and points out that the UK is the only EU state to recruit those aged 16. It recommends sweeping changes to the MoD's current policy including a new charter setting out the responsibility of the state; a radical review of recruitment literature; phasing out the recruitment of minors and new rights for recruits to leave the services.
    ...

"The Insider" mailing list article, 07 January 2008.

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